Dear Advertiser,
The 2008 Christmas season has already begun!
Shopall has worked hard throughout the year to maximize sales for our Advertisers, and one of our most significant recent developments is the TCS or Transaction Control System (formerly ROI).
Over the past few years, we have been tracking consumer behavior throughout our vast network very carefully and analyzing conversion rates for our Advertisers under different circumstances. As a result, we have redone many of our algorithms to take this data into account and optimize advertising campaigns automatically to maximize return on investment.
In effect, advertisers that implement the new TCS will see that their ads will appear heavily in those sites where conversion rates are likely to be higher, and not at all where our usage statistics suggest that sales are difficult to generate. This, which may sound simple and obvious, is extremely difficult to manage in real time when you have over 1.000 merchants and close to 4.000 publishers operating across 39 countries and attracting 42.5million unique users per month and 1.7 billion searches. We believe that we have radically improved our system, and we want our advertisers to reap the benefits.
If you have not yet implemented our TCS in the order confirmation page of your website, we strongly urge you to do it as soon as possible so that our system can optimize your presence throughout the Shopall Network and allow you to pay only for the traffic that is right for you.
Despite the current economic downturn, we are witnessing that electronic commerce offers a fundamental value to modern societies; it provides greater choice, more convenience and lower prices that benefit consumers. We hope that this Christmas season brings joy, hope and success to your business.
To receive more information, or assistance on how to implement the TCS on your site, please contact your Shopall Sales Executive at your earliest possible convenience and we will be happy to help.
Thank you for your attention!
The Shopall Sales Team
comercial@shopall.com
+34 93 280 44 04
